Logitech reassured users: the company is not going to release an “eternal mouse” with subscription upgrades, information about which has excited the Internet community. The idea of a “perpetual mouse”, for which users would have to constantly pay for updates, turned out to be just a possible “look at the future” and did not reflect the company’s real plans.
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People started talking about the “eternal mouse” after an interview with the new Logitech CEO Hanneke Faber to The Verge. Faber proposed the concept of a mouse that could be used “forever.” Instead of constantly buying new equipment because the old one breaks or becomes obsolete, users will simply need to update the software or pay for a subscription. It would be like buying a luxury item that would stay with you forever, but you would have to pay regular fees for updates, drivers and new features, she said. According to Faber, this will make the mouse more “economically feasible and beneficial for users.”
The idea aroused both interest and a wave of criticism on the Internet. Users accustomed to the fact that a mouse is a device that is purchased once did not appreciate Logitech’s offer. They noted that the subscription model of purchasing goods is becoming more common, but this is contrary to the traditional approach to PCs and its components, in which users can assemble their computers from various parts purchased and used previously.
Despite the fact that Logitech is one of the best manufacturers of computer mice, the idea of selling them by subscription did not find support from either users or specialized media.