The head of Samsung gave the company’s mobile division a beating for imitation of Apple products

Last month, Samsung introduced new foldable smartphones, smartwatches and wireless headphones. According to the South Korean publication AjuNews, after the announcement, some consumers began to mock Samsung and accuse it of copying Apple’s design in its new Galaxy Watch Ultra smartwatch and Galaxy Buds 3 wireless headphones. This information reached the head of Samsung, and he came down with fierce criticism. to your mobile unit.

Image source: Samsung

According to AjuNews, Samsung Electronics CEO Jay Y. Lee has ordered the company’s mobile division, Samsung MX, to “reconsider its plans.” Lee’s strict orders reportedly came after people accused Samsung of copying Apple’s design elements in the new Galaxy Buds 3 and Galaxy Buds 3 Pro headphones, as well as the Galaxy Watch Ultra smartwatch. They saw parallels with wireless headphones AirPods and AirPods Pro and smart watches Apple Watch Ultra.

The South Korean source also reports that personal actions were taken against certain employees of the company’s mobile division, including the head of Samsung MX, Tae Moon Roh (TM Roh). According to the insider cited by the publication, after these actions, serious tension arose within Samsung MX.

«The CEO (Lee) personally intervened after the company was accused of plagiarizing Appe products, as well as problems with the build quality of the Buds 3 wireless headphones and the Galaxy Watch 7 smartwatch, released last month. The internal atmosphere in the department is now very gloomy,” a company source told the publication.

It is reported that at a press meeting after the announcement of new products at a Samsung store located in the Hongdae district of Seoul, the capital of South Korea, journalists constantly talked about how the company’s new products are very similar to Apple products. Journalists, in particular, drew attention to the fact that the new wireless headphones Galaxy Buds 3 and Galaxy Buds 3 Pro, as well as AirPods headphones, as well as a number of other models of TWS headphones from other manufacturers, now have legs. In addition, they received support for gestures (pinching and swiping), which repeat those supported by AirPods headphones. In turn, in the massive design and orange theme of the Galaxy Watch Ultra smartwatch (pictured above), journalists saw features of the Apple Watch Ultra. It is noted that even loyal Samsung fans were disappointed that the company abandoned its own design language in favor of emulating Apple. They believe that Samsung products have lost their identity.

The situation was aggravated by problems with build quality found in the Galaxy Buds 3 Pro wireless headphones. Some buyers noted that the headphones have uneven gaps and very fragile ear pads that are prone to breaking. After this, the head of Samsung, Jay Lee, who has a calm character, burst out with sharp criticism and gave strict instructions to the Samsung MX division.