Meta has disabled celebrity-imitating AI bots

Meta✴ has closed chatbots with artificial intelligence that allowed them to communicate with the alter egos of celebrities, The Information reports. The project with these chatbots was a significant episode of the Meta✴ Connect event in September last year, but now you won’t be able to communicate with them.

Image source: Meta✴

The company abandoned the alter egos of real and fictional celebrities, but introduced the AI ​​Studio tool, with which American bloggers were able to create AI chatbots based on their own content – copies of themselves. Now Meta✴ will give preference to this direction, rather than the AI ​​characters created by its specialists.

«You will no longer be able to interact with AI characters that imitate celebrities. We’ve learned a lot from building them and [voice assistant] Meta✴ AI to understand how people can use AI to communicate and come up with unique ways. AI Studio is an evolution that creates a space for everyone, including people, bloggers and celebrities, to create their own AI,” spokeswoman Liz Sweeney told The Verge about the company’s plans.

As part of the now-closed project, Meta✴ enlisted the support of celebrities who were imitated by the company’s chatbots, and even paid some of them millions in royalties. The plans included the release of new characters, including British traveler and TV presenter Bear Grylls, but they were not destined to come true. At the same time, Meta✴ considers chatbots with AI to be a promising direction – the Meta✴ AI assistant has been integrated into Facebook✴, Facebook✴ Messenger, Instagram✴ and WhatsApp.