Samsung is developing a set of Galaxy AI AI functions specifically for the Chinese market, which the South Korean company believes will help it strengthen its position in the Middle Kingdom, which has been shaken under the onslaught of local smartphone manufacturers, CNBC reported, citing an interview with the head of Samsung’s mobile division.
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Over the past few years, Samsung has been facing problems selling products in China due to fierce competition from local vendors. Its share of the Chinese smartphone market is less than 1%, dominated by local companies such as Huawei.
Samsung’s attempts to update its strategy in China have not yet led to any results. The company believes that with the help of Galaxy AI, redesigned taking into account the characteristics of the local market, it will be able to make its smartphones more attractive to Chinese users.
«We are actively developing and are going to specifically develop Galaxy AI capabilities for this market,” Tae Moon Roh (TM Roh), president and head of the Mobile eXperience Business at Samsung, told CNBC. “I believe that by creating mobile AI for China that can meet the needs of local consumers, we will help restore our position in the Chinese market,” he added.
Ro did not specify how the version of Galaxy AI for Chinese users will be different, only saying that its creation is being carried out in collaboration with local technology and Internet companies. Previously, Samsung Galaxy S24 series smartphones received support from Baidu’s Ernie AI chatbot as part of a partnership between the two companies.
Francisco Jeronimo, vice president of IDC, expressed doubts that creating Galaxy AI functions specifically for China would be successful, since Samsung’s brand awareness in the Middle Kingdom is too low and Chinese players offer competing products.
Apple, which announced its Intelligence AI feature set earlier this year, has yet to announce a launch date in China because it likely faces the same challenges as Samsung, CNBC noted.
Tae Moon Roh admitted that competition in the Chinese smartphone market is “more intense than anywhere else.” He also said that Samsung’s strategy in China is to introduce premium models to the local market, expand distribution channels and retail sales.