Motorola has announced the Moto Tag wireless tracker, which is very similar to Apple AirTag and is also designed to find lost items – luggage and valuables through the Google Find My Device network. In addition to the tracker, the company introduced global versions of the Razr 50 and Razr 50 Ultra flip smartphones, which in some countries will be called Razr (2024) and Razr+ (2024), respectively.
Image source: motorolanews.com
With the release of Moto Tag, Motorola enters the Bluetooth tracker market — the device can be easily attached to various objects, helping with their subsequent search. In appearance and functions, the tracker is similar to Apple AirTag, although it is designed to work on devices running Android. Moto Tag uses Bluetooth to connect to nearby smartphones, choosing UWB if necessary for more accurate detection in the immediate vicinity. Global location is established using the Google Find My Device network. There is a button on the tracker body, when pressed, the paired smartphone emits a sound signal – it can also be used to remotely release the shutter when taking self-portraits.
Motorola has assured that it has paid attention to privacy issues. Location data is protected by end-to-end encryption and is only transmitted to the paired device. There is a built-in anti-tracking feature that alerts Android and iOS users if an unknown tracker is detected traveling with them; Android users can also manually scan for unwanted trackers at any time.
Connecting to a smartphone is done via Google Fast Pair. You can rename the tracker, adjust the volume of notifications, and monitor its battery life. A replaceable battery (this is a CR2032 “tablet”) will last about a year. The device’s body is protected according to the IP67 standard — it can be submerged to a depth of 1 m for 30 minutes. Moto Tag will be sold worldwide; the price is $29.99 per piece.